Resumé on the ideas behind the Epok box design.
Resumé is the biggest business magazine in Scandinavia about advertising, media, news, marketing, PR and events. The magazine wrote about Epok’s new boxes, reporting on the companies behind the design. The advertising agency Rekyl designed the packaging of the white snus jointly with Fältman & Malmén.
Peter Algebäck, CEO of Rekyl advertising agency, talks to Resumé about the work:
– Transparency, purity and honesty were watchwords when we designed the new box. Epok is a brand that strives to achieve transparency in relation to its customers, so it made sense to make the snus box mostly transparent.