White tobacco is made through a patented and environment friendly production process which carefully purifies and refines brown tobacco. In the process, unwanted substances such as heavy metals and nitrosamines are eliminated. The first white tobacco product, the portion snus Epok, is completely white both before and after use. The feeling under the lip, the nicotine strength and the smell and taste are the same as with ordinary brown portion snus – but the snus won’t run or discolour your teeth.

100% of production is in Hökerum,
Västra Götaland, in Sweden.